Released on = February 7, 2007, 8:05 am

Press Release Author = Neutralize (*\\*)

Industry = Internet & Online

Press Release Summary = Love is reaching new heights this Valentine\'s Day. at least
for Search Engine Marketing agency Neutralize (*\\*) who are offering UK businesses a
month\'s FREE Pay-Per-Click management trial.

Press Release Body = Have you ever wondered if your Pay-Per-Click (PPC) campaign
could be performing better with an outsourced agency? Top level SEM Neutralize (*\\*)
have announced that until April 30th they are offering businesses a free month\'s
trial to find out for themselves.

Award winning PPC agency, Neutralize manage campaigns for Remind4u.com, Classic
Cottages, Mamas and Papas, Hill McGlynn and Messagelabs. The trials will begin next
month; each closely monitored campaign will benefit from the latest bid-management
software and bespoke toolsets that provide Neutralize with a unique insight into
performing keyphrases that deliver maximum return on investment at a low
Cost-Per-Click.

\"This trial provides a great incentive to businesses who have always considered
outsourcing to an agency but were never convinced enough to bite the bullet\", says
Caroline Julyan, PPC Account Manager at Neutralize.

\"We are confident that, with our years of experience and highly effective
bid-management software, those who participate in the trial will realise how much
better their PPC campaign could be performing by outsourcing to Neutralize.\"

Businesses running in-house campaigns may on the surface seem to enjoy lower running
costs, however they could lack the prioritised service that Neutralize have
cultivated with the major search engines. Together with overall better reporting and
ROI analysis tools, Neutralize constantly adjusts campaigns and has the knowledge to
respond to any data shifts.

It is reported that agencies achieve higher conversion rates for PPC with an average
of 6.8%, with marketers achieving 5.4% (MarketingSherpa Inc., Buyers Guide 2007). It
is here that clients benefit from Neutralize's cost-effective management and
campaigns that generate a better overall return-on-investment.


****END*****

About Neutralize
PR Contact: Tom Bennison
tom@neutralize.com
http://www.neutralize.com/freeppc/
Tel: 0870 0630707

Neutralize (*\\*) is one of the UK\'s leading full service search engine marketing
agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per
Click Management. Neutralize (*\\*) have unrivalled experience in driving business
success - in 2006 they were finalists for \'Best Search Campaign\' in The Imperatives
Digital Awards and placed 6th in the Deloitte Fast 50 business growth awards.

Neutralize (*\\*) are dedicated members of the Nominet Steering Committee and
Committee Members of the Search Marketing Association (UK).


Web Site = http://www.neutralize.com

Contact Details = Neutralize
3 The Setons
Tolvaddon Energy Park
Camborne
Cornwall
TR14 oHX

email: iloveppc@neutralize.com
tel: 08700630707